Les Mills Nordic organized a spectacular Les Mills LIVE event in Stockholm this past weekend, attracting an impressive 2,350 participants to the Avicii arena.
The high-energy event included invigorating classes such as BODYPUMP and BODYCOMBAT, along with an impressive list of international and Nordic presenters.
The Les Mills LIVE event showcased the renowned training programs that have revolutionized the industry. Attendees had the opportunity to train with renowned international presenters Rachael Newsham, Marlon Woods, Kaylah Blayr and Meno Thomas, along with a host of other talent.
Exclusive premiere passes
First up was the very first Les Mills SHAPES class in the Nordic countries. This innovative workout combines Pilates, barre and power yoga to create a unique and invigorating fitness experience. In addition, the event delivered the second LES MILLS DANCE class worldwide, previously only seen on the set of the first release in Los Angeles during the summer.
"The Les Mills LIVE event in Stockholm was a huge success and brought together group fitness enthusiasts from all over the world to experience the latest Les Mills programs and workouts," said Lena Holmberg, CEO of Les Mills Nordic.
"The energy and enthusiasm shown by the participants was truly inspiring, and it was a great opportunity for both experienced Les Mills enthusiasts and beginners to discover or rediscover the joy of movement."
Record sales
The event set a record by selling out faster than ever before, filling the Avicii Arena with nearly 2,400 group fitness enthusiasts. In addition to participating in tons of workouts, attendees were able to try out the VR version of BODYCOMBAT, shop the latest workout apparel in the Adidas store, enjoy cool drinks from NOCCO, and much more.
Before the event ended, a flash mob was organized to honor the late artist Avicii, followed by an after workout party with DJ, candles, snacks and socializing.
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