MBM Conference 2025: Big Boss format back - exclusive to the industry's biggest players

The MBM conference

The MBM conference is back in the fall of 2025 - and this time in its most prestigious format: Big Boss. This exclusive event is aimed exclusively at the very biggest players in the Swedish training industry.

A meeting place for the biggest

After a successful Big Boss conference in 2023, where industry leaders and key players from gym chains and suppliers gathered, the format returns this fall. It will take place in Nyköping at the Sunlight hotel on October 21 - 22.

It gives the most influential players an exclusive arena to meet, exchange experiences and shape the future of the training industry.

- There is a great demand for this format. Industry players need a focused platform to discuss challenges and opportunities in an environment where everyone speaks the same language," says Björn Johansson, founder and organizer of MBM. The event is co-organized this year together with Sweaty Business.

Björn Johansson from GymBusiness and Brian van den Brink from Sweaty Business
Björn Johansson and Brian van den Brink

Tight format - maximum impact

The MBM conference is known for its efficient organization. In just 1.5 days, participants get:

  • In an inspiring environment, meet other top executives and decision-makers for industry-leading discussions and networking.
  • Create new business opportunities with selected premium suppliers.
  • Get inspired by interesting lectures that positively impact the future of the gym industry.
Sensopro
Sensopro | Photo: Brian van den Brink

A conference shaping the future of the industry

Since its inception, the MBM conference has established itself as the training industry's leading meeting place. With the Big Boss format in 2025, it will become an even more powerful focal point for decision-makers who want to take their businesses and the entire industry to the next level.

- Bringing together the industry's key players creates a unique dynamic. Here, thoughts and ideas are formed that can affect the entire market. We want MBM to be a catalyst for both development and profitability in the training industry," concludes Björn Johansson.

Do you want to be part of MBM Big Boss 2025?

The event is open to invited participants only. If you want to be one of them - read more and get in touch here.