Twiik has signed an agreement with Sweden's largest gym chain, Nordic Wellness, which means that Nordic Wellness will integrate Twiik's digital services for corporate wellness to broaden and further strengthen its offering to corporate customers and continue to be a fast-moving and flexible player in the gym market.
Through the collaboration with Twiik, Nordic Wellness will be able to offer its corporate customers customized digital solutions to activate and engage employees in an effective and fun way. Among other things, Nordic Wellness will offer its corporate customers customized digital activity challenges based on Twiik Teamboost.
- Our goal is to be the best option in fitness and health, and we are proud to be able to offer our corporate customers even better opportunities for physical activity and well-being through the collaboration with Twiik, says Henrik Fryklund, Sales Manager at Nordic Wellness.
For Twiik, this partnership means an opportunity to further strengthen its presence in the corporate wellness segment, where an important part is to be able to reach more companies and their employees through retailers. Nordic Wellness will be an important partner in this area as one of Sweden's largest gym chains and with a well-developed organization around corporate sales.
- Nordic Wellness is one of the industry's largest players with a clear ambition and an established sales organization. They have fantastic conditions to be successful in creating a sharp corporate offering with Twiik as an important component, says Marcus Lindskog, Business Developer at Twiik.
For Twiik, the deal means a small license revenue and a variable revenue component based on the number of corporate challenges sold to Nordic Wellness corporate customers. In addition, Nordic Wellness also has the opportunity to work with additional digital products aimed at corporate customers, such as various training schemes and programs, which also follow a variable revenue model.
- "We are very excited to start this collaboration with Nordic Wellness and to be part of them taking the next step on their journey. The fact that they choose to be able to offer their corporate customers our digital business solutions is proof of Twiik's ability to develop digital services that are effective and popular, concludes Anders Gran, CEO of Twiik.
For 2024, Twiik has several of the largest market players as retailers of Teamboost: Friskis&Svettis, Fitness24Seven, Actic and Nordic Wellness.
