Be@YourBest launches BAYB GO - a new app that combines loyalty, point systems and behavior change linked to gyms, vending machines and public places. The aim is to use technology to encourage people to make better choices in their everyday lives.
After years as a gym owner, Kim Svensson, founder of Be@YourBest, wants to change the way people are motivated to adopt healthier behaviors. With the new BAYB GO app, users can collect points on their purchases, get bonuses and at the same time track their daily intake of protein, caffeine and calories.
"During my time as a gym owner, I realized how difficult it is to really give back to members. Pass systems and membership cards are no longer enough. That's why I wanted to create a way to actually reward people for their choices, not just for exercising, but for what they choose in their everyday lives," says Kim Svensson, CEO of Be@YourBest.
Built to work regardless of machine type or location, the app enables businesses, schools, gyms and offices to create added value for their customers through discounts and bonus points with every purchase.
According to the company, the venture is about creating a new movement where technology drives positive behavior - and where loyalty is built through action rather than marketing.
