In this episode of Gym School, we take a deep dive into gym and fitness facility business models with Pelle Sundström, a business development expert in the fitness industry. Together with Brian van den Brink, he discusses how gyms can optimize their profitability through smart packaging, alternative revenue models and innovative add-on services.
How have the gym industry's pricing models evolved - or rather not evolved - over the past 30 years? How can gyms differentiate themselves and charge for more than just memberships? We explore strategies such as the Nespresso model, bootcamps, limited memberships and brand partnerships - all to help gym owners create a more profitable and sustainable business.
Whether you run a gym, studio or box, or are just interested in the business strategies of the fitness industry, this is an episode you should listen to!
This special section is made in collaboration with BRP | Wondr
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