Unauthorized access is an everyday challenge for many gym owners. With digital access control linked to membership, both security and customer experience can be improved. The article is developed in collaboration with WiseNetwork, the company behind the WisePlatform Gym business system.
A common problem in everyday gym life
When the reception desk is unmanned, people sometimes slip in with a friend, using inactive memberships or shared tags. This may seem innocent, but it often leads to loss of revenue, erosion of trust and insecurity on the premises. It also increases wear and tear on equipment and the need for cleaning.
Automated control - without friction
A modern access control does more than lock the door. It creates order, security and simplicity - for both customer and owner.
When authorizations are linked directly to membership, outdated cards are automatically blocked. The system in WisePlatform Gym eliminates manual handling and reduces the risk of errors.
At the same time, all entries are logged in real time, making it easy to follow up on who has passed and when - a security for both customers and staff.
And by replacing physical cards with digital gym cards in the WisePlatform App, entry is both smoother and more secure. Few people want to lend their phone to someone else - which reduces membership abuse.
Access control as a service - not surveillance
Properly designed access control is not about surveillance, but about providing a smooth and fair experience.
New members are greeted with order and professionalism, while paying customers feel that their membership is valued. This strengthens the gym's brand and signals that the business prioritizes safety and fairness.
One at a time - fair access with turnstiles
Turnstiles allow only one person to pass at a time. It prevents so-called "buddy dropping" and ensures accurate recording of visits, especially in the case of single-use cards or punch cards.
It also generates valuable statistics on usage - what times the gym is most active, when cleaning should be scheduled, and how different customer groups exercise. This information can be used for resource planning and targeted communication.
When it works seamlessly - it's barely noticeable
The best access control is the one that goes unnoticed. A silent and reliable solution creates security, strengthens the loyalty of paying members and frees up time for the gym owner to focus on the core business.
WisePlatform Gym - end-to-end solution for smarter operations
WisePlatform Gym brings together access control, booking, sales and CRM in one system. Authorizations are automatically controlled based on membership status, providing an efficient, fair and customer-friendly operation.
Briefly about the system
- Real-time controlled doors and gates
- Digital gym card in the app
- Trackable statistics on visits and times
- Automatic blocking/unblocking of unpaid memberships
- Integrated sales and administration
Read more:
WiseNetwork becomes new partner of Sweaty Business (March 2025) - click here
WiseNetwork and WisePlatform Gym - click through to the website here.
