Sweaty Business now welcomes WiseNetwork as a new partner - a company that develops the business system WisePlatform Gym, a complete solution for gyms and training facilities. With the ambition to streamline the industry's digital flows and free up more time for customer contact, WiseNetwork is now aiming to expand in Sweden. We spoke to the company's COO, Johannes Cavallin, about their business, challenges in the gym industry and why they chose to work with Sweaty Business.
What is WiseNetwork?
Founded in Pori, Finland, WiseNetwork has been developing its business system with CRM at its core since 2012. With a strong understanding of customer behavior, they have created digital tools that make a difference for businesses in golf, training facilities and events on a daily basis.
- All our business areas have specialized solutions and customizations in the system, created through collaboration and networking with our customers. This is what we call WiseNetworking," explains Johannes Cavallin.
WisePlatform Gym offers access control, POS, websites, administration, marketing and financial management - all in one system. The aim is to simplify and streamline the operation of fitness facilities, so that gym owners can focus on what really matters: creating value for their members.
Expansion and future initiatives
WiseNetwork is in an expansion phase, both in Finland and internationally. They already have customers in the DACH region (Germany, Austria and Switzerland), and Sweden is the next natural step.
- We see Sweden as a very interesting market to work in. At the same time, we continue to develop the product in accordance with our customers' wishes and continuously improve it to create the greatest possible benefit," says Johannes.
Why partner with Sweaty Business?
It is no coincidence that WiseNetwork has now chosen to become a partner of Sweaty Business . According to Johannes, the platform is a unique and strong communication channel to reach the right players in the training industry.
- " Sweaty Business is probably the single best platform, hands down, for getting your message to the right people in the industry. The range of ways to reach out - from social media and newsletters to the strong digital footprint and podcast - has made a strong impression on us," he says.
Challenges for the gym industry and how WiseNetwork can help
Today's gym owners face a number of challenges, one of the biggest of which is freeing up time to focus on customer relationships. Many are also struggling to choose the right digital solutions in an abundance of options.
- By automating flows and workflows, we can help gyms save time and focus on their customers. We also know that many people feel uncertain about choosing the "right" system, as there is a huge choice. We want to support our customers by offering a comprehensive service with a clear interface and a logic that makes both learning and further development easy," says Johannes.
The Swedish gym market - an exciting potential
Johannes sees great potential in the Swedish training market, where the industry is dominated by a few large players but at the same time has many opportunities for development.
- The Swedish gym industry is exciting because it has an incredible penetration in the market. We see opportunities to help those players who want to be part of the development and who appreciate being part of a network where 'best practice' is shared between customers and us as a supplier," he says.
WiseNetwork also works with niche segments such as large sports halls, arenas and climbing clubs, which opens up further opportunities in the Swedish market.
The gym of the future is digital - and customer-centric
By choosing a system that keeps all data up to date and allows for remote management, gym owners can optimize their business. WisePlatform Gym strives to eliminate the need to juggle multiple different programs and manually move information between systems.
- When you don't have to spend time on administration, you can focus on what really matters - increasing sales and providing the best possible service to your customers," concludes Johannes Cavallin.
With its expansion into Sweden and the partnership with Sweaty Business , WiseNetwork looks forward to being an active part of the industry's future development.
