Sweaty Business is Sweden's only independent B2B media platform for the fitness and health industry.
We offer free, inspiring content to help our readers develop their skills and keep up to date with what's happening in and around the industry.
Our readers and followers are fitness and health professionals - gym owners, business leaders, managers, policy makers, buyers, personal trainers, group exercise instructors, suppliers and more.
People with a general interest in industry news and trends also benefit from our content.
Our followers are often strong influencers in their networks and workplaces. They are aware, selective and engaged - with a keen interest in news, products, services and business intelligence.
History
Sweaty Business was founded in 2018 by Brian van den Brink.
Editor (since spring 2025): Henrik Valis | henrik@sweatybusiness.se
Sweaty Business AB (556925-3593)
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