Sweaty Business is Sweden's news site about the fitness and health market.
Sweaty Business is a fast-paced and constantly updated news channel for those who want to follow and be part of industry news, inspiration, trendspotting podcasts and events.
Sweaty Business was founded in 2018 by Brian van den Brink, who after many years in various marketing manager positions in the industry has long lacked a Swedish news site with both local and international news that is relevant to those active in and around the industry.
➡️ Read more about our channels ⬅️
For you as an advertiser/partner
We offer a flexible media platform that provides a modern, diverse range of marketing opportunities for advertisers. From traditional display advertising, to editorial partnerships and podcasts.
Target group
We mainly reach readers who are active in the field of fitness and health. Both women and men.
- Owners and managers of/in companies in the fitness industry, for example: gym chains, independent gyms/spas and various suppliers to the industry.
- "Fitness industry professionals working as, for example, personal trainers, group exercise instructors, marketing managers, HR, buyers and others.
- Followers, in turn, are strong influencers in their own networks, are aware, selective and active. They are mainly interested in keeping up to date with news, products/services and general business intelligence.
Our platform
- Sweatybusiness.se: promote your business through display advertising, native/branded content, job ads and more.
- Podcast: The Sweaty Business podcast - Sweden's (and the Nordic region's) only podcast focusing on B2B in the fitness and health industry
that reaches straight into the ears of thousands of listeners. - Newsletters: We reach out to thousands of relevant people who are professionals in the field of fitness and health. Feel free to subscribe.
- Social Media: Through our social media accounts(Instagram, Facebook, LinkedIn and YouTube) we have the opportunity to reach out to the target audience and reinforce relevant and value-adding messages.
Sweaty Business in figures
➡️ Here you will find info about all exposure opportunities through our channels ⬅️
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Please contact us about advertising and partnerships:
E-mail: info@sweatybusiness.se
Brian van den Brink: brian@sweatybusiness.se, Mobile: 0733 13 83 21
