Nordic FitTech company Optishake continues to grow and is now entering the UK market. With over 270 installations and rapidly growing revenues, the company aims to set a new standard for fitness drinks in gyms.
Optishake, which places smart beverage machines directly in fitness environments, has recently closed its "Lift-Off" funding round. The capital will be used for the next phase of the company's expansion, with a focus on the UK and several major Nordic gym chains.
Growing demand in the gym environment
The service offers pre-mixed, chilled workout drinks to be consumed before, during or after exercise. With over two million drinks served and 270 active installations in five countries, Optishake believes a new category of exercise nutrition is being established.
"We've proven that what we've built creates real value - both for gyms and for their members. There is nothing like it on the market. We've taken off - and now there are no limits," said Joonas Kiminki, Founder and CEO of Optishake.
Growth and business model
Optishake reports a strong performance in 2025:
- Consumer sales have increased by over 50% in the last five months
- Annual recurring revenue expected to pass the €1 million mark by the end of the year
- Forecast for 2025 is €1.4 million, with a target of €10 million by 2028
According to the company, this growth is linked to a business model based on digital monitoring of machine operations, subscription-based beverages and a solution to make installations reliable and cost-effective.
Optishake's long-term goal is to become the preferred solution for workout drinks in gyms - also internationally. In parallel with the expansion, the company is developing a digital ecosystem that connects training environments with nutrition solutions in real time.
About Optishake
Optishake is a Finnish-founded company that delivers science-based fitness drinks via smart drink machines placed in gyms. The company operates in Finland, Sweden, Norway, Denmark and the UK and is in an expansion phase based on a proven concept.
